The world’s first natural darkening shampoo, MODAMODA was named one of the top 4 “North America Awards” finalists at Cosmoprof Las Vegas 2022

This year marks the 19th edition of Cosmoprof North America-Las Vegas – the world’s leading B2B beauty show attended by over 1,400 companies and 40,000 visitors from around the world. The Cosmoprof global trade fairs take place each year in a beauty industry hub on each continent: Vegas for the Americas, Bologna for Europe, hong kong for the Chinese-speaking regions, bangkok for South East Asiaand Bombay for South Asia. Display sections include skin care, hair care, nail care, toiletries, fragrances, organic beauty products, tools and accessories. It is the most important B2B event attended by beauty product suppliers and organic startups, as well as global cosmetics companies.

MODAMODA prioritized North America, the world’s largest hair care marketplace, for its global expansion, and expects to win large-scale contracts from global buyers at the Cosmoprof Las Vegas event. The concept that MODAMODA is presenting for the exhibition is “the world’s first hair-darkening shampoo applying the natural browning process seen in bananas”. As a result, the stand’s main color is yellow and the exhibition design focuses on this natural browning effect. There is also a space where corporate buyers and general consumers can experience MODAMODA shampoo first hand.

MODAMODA’s nomination as a finalist for the hair category of the Cosmoprof NA Awards along with Blackwood For Men, SONIMEDI and TruffLuv is attracting a lot of attention from the American beauty industry ahead of the event. Finalists were selected based on five factors: innovation, marketability, marketing impact, brand building ability, and relationship building and nurturing. From the hair color products section, MODAMODA was the only one selected.

Aiden BaeCEO of MODAMODA, said, “Our participation in the upcoming Cosmoprof-Las Vegas event will mark MODAMODA’s full-fledged entry onto the world stage,” adding, “Even before the event, we received many calls from companies requesting information about our export plans. We are therefore confident that this exhibition will produce a very positive result in terms of contracts concluded with major buyers. »


MODAMODA is a global hair care company established in April 2021 using an exclusive technology based on a patented ingredient to darken the hair. Through joint development with Professor Haeshin Lee of KAIST (Korea Advanced Institute of Science and Technology), MODAMODA launched its functional hair color product “MODAMODA Pro-Change Black Shampoo” in the United States in June 2021. Pro-Change Black Shampoo is a natural product, free from hair coloring chemicals and tar-based pigments. It is based on the principle of polyphenols attached to the surface of the hair cuticles undergoing a “natural browning” when they come into contact with the oxygen in the air. Upon its launch, the product received rave reviews from consumers who needed to treat their gray or white hair caused by aging. Over 3.2 million bottles have been sold to date. A series of post-launch live broadcasts on home shopping channels in Korea saw record sales. This product is now available in the United States, Japan, Taiwanas well as Southeast Asian markets.

For more information: MODAMODA Public relations, Anna Lee & Leo Kim

E-mail: [email protected] / [email protected]


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