Tampons Market to Reach $8.5 Billion by 2032 Amid High Demand for Eco-Friendly Feminine Hygiene Products

In North America, United States is expected to maintain its lead over other countries due to the high demand for eco-friendly products like organic feminine hygiene. Depending on the type of product, sales of tampons without an applicator will gain popularity

NEWARK, Del., June 21, 2022 /PRNewswire/ — The global tampon market is expected to grow at a pace CAGR over 6.0% throughout the forecast period 2022-2032, reaching $8.5 billion by the end of 2032. Tampons are a type of feminine hygiene product intended to absorb menstrual blood flow. They are considered more comfortable and more environmentally friendly than sanitary napkins and are now available in several developed and developing economies.

Due to increased awareness of the importance of feminine hygiene for women’s health, the demand for hygiene products such as tampons and pads has increased significantly.

Additionally, manufacturers now offer high-quality tampons in a number of sizes, which offer the same benefits as older shapes. They also launch different types and sizes of tampons according to their needs, which improves comfort, especially for women who lead active lifestyles. These factors are expected to propel the demand for tampons in the years to come.

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“Increase in government initiatives to raise awareness of feminine hygiene products, reduction in prices through subsidies, and wide availability of these products through online retail channels will drive the market growth over the course of of the evaluation period”, IMF analyst says.

Key points to remember:

  • Depending on the type of product, sales of tampons without an applicator will gain popularity.
  • In terms of materials, cotton is expected to account for a dominant share of the market during the forecast period.
  • By sales channel, stamp sales through online channels will remain high through 2032.
  • The United States will continue to dominate North America tampons market during the forecast period owing to the high demand for organic feminine hygiene products.
  • India will emerge as a lucrative pocket in the South Asia tampon market amid growing government initiatives regarding the importance of feminine hygiene.

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Competition Landscape

Major tampon manufacturers are focusing on aggressive promotional strategies, advertisements and new product launches which have driven the sales growth of Tampon globally.

Key players present in the Tampons Market Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, Procter and Gamble Co, Kimberly-Clark Corporation, Edgewell Personal Care Company, Unicharm Corporation, Johnson & Johnson Inc. and Cora & First Quality Enterprises Inc.

Global Tampons Market by Category

By product type:

  • Tampon Applicator
  • Tampon without applicator

By type of material:

By origin:

By nature:

By price range:

  • Economy
  • Midrange
  • Prime

By sales channel:

  • Wholesalers and distributors
  • Supermarket/Hypermarkets
  • Specialty stores
  • Pharmacy / Drug Stores
  • Online retailers
  • Other sales channel

By region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • AEM

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Get more valuable insights

Future Market Insights, in its new offering, provides an unbiased analysis of the global Tampons market, showcasing historical demand data (2017-2021) and forecast statistics for the period 2022-2032. The study discloses compelling insights into the Tampons Market based on Product Type (tampon with applicator and tampon without applicator), material type (cotton, rayon, and blended), source (organic and conventional), the nature (scented and unscented), of the price range. (economy, mid-range and high-end) and sales channel (supermarkets and hypermarkets, wholesalers and distributors, pharmacies/pharmacies, online retailers and other sales channels) in seven regions.

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Future Market Insights (ESOMAR certified market research organization and member of the Greater New York Chamber of Commerce) provides detailed insights into the driving factors that increase the demand in the market. It reveals opportunities that will drive market growth in various segments based on source, application, sales channel, and end-use over the next 10 years.

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SOURCE Future Market Outlook

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