Growing popularity of ready-to-eat products is fueling malt beverage market growth, Fact.MR reveals

SEOUL, SOUTH KOREA, July 14, 2022 / —
According to the latest research from Fact.MR, sales of malt beverages are expected to experience substantial growth over the period 2021-2031. Its demand will see a steady recovery in the short term, with optimistic growth prospects in the long term. Furthermore, the growing interest in organic products has witnessed sufficient demand in the historical years and it is highly likely to follow the same trajectory during the forecast period with an additional 89 opportunity, US$7 million.

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What is driving the demand for malt beverages?

Some of the driving factors fueling the growth of the market include growing popularity of ready-to-eat products, steady improvement in personalized malt beverages, rise of hybrid and cross product alternatives, increased focus on health and wellness and healthy beverage demands as the preferred alternative.

Raising awareness about the benefits of malt products through various promotional programs and launching new product variants are some of the major drivers supporting the development of the market as soon as possible.

Manufacturers working in shipping focus on producing exquisite flavor with state-of-the-art packaging of malt beverages that are in transit branded for quality and production. Leading players are looking to seize this opportunity as consumers embrace the introduction of new beverages.

US malt beverage market outlook

The United States is one of the world’s largest markets for malt beverages. Sales of malt beverages in the United States are expected to follow the historic crash-and-boom pattern over the 2021-2031 assessment period. Market interest in seasoned malt beverages is gaining massive appeal inferred from their rise as new beverages that sit amidst the importance of alcohol and beer.

Also, the growing importance of alternative alcoholic beverages that incorporate seasoned malt beverages alongside hard seltzers and ciders, sales are expected to increase steadily over the forecast period.

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Outlook for malt beverage demand in Europe and Asia-Pacific

France satisfies a large part of the demand in Europe. Due to the presence of a group of consumers and manufacturers positioned in the country. The country’s growth potential is expected to be seen over a long-term forecast period with increasing consumption density.

Asia-Pacific is the most important market for malt beverages, followed by Europe. The second place in the demand for malt beverages is currently taken by Taiwan, due to the high consumption rates in the country.

With the growing number of consumers demanding organic beverages and the use of organic cereals by baby food and beverage manufacturers, it’s pretty much inference that organic trends are on the rise and have grown exponentially.

Positive growth in sales of organic beverages, including malt beverages, is almost certain. The ubiquity of these beverages has prompted malt beverage manufacturers to introduce new beverages, especially with various flavors to keep up with the growing consumer craze for intriguing flavors. Additionally, the medical benefits of malt have prompted producers in the expedition to introduce energy and health drinks made from malt.

Who are the major malt beverage manufacturers and suppliers?

Some of the major manufacturers and suppliers of these drinks include

Mondelez International
Van Pur SA
RateBeer LLC.
The Three Horseshoes
GranMalt AG
United Brands Company Inc.
Malt Company (India) Pvt Ltd.
Monarch Personalized Drinks
Danish Royal Unibrew Group
Pure Malt

The aforementioned players rely on a mix of inorganic and organic strategies to deepen penetration in attractive markets. These strategies include acquisitions, collaborations with key players, product launches, partnerships and the strengthening of regional and global distribution networks.

Key segments

By nature

By sales channel
At the store
convenience stores
Discount stores
Food and drink Health food stores
On line

By product type
Health Drink
Alcoholic drink
Energy drink

By end use
The beverage industry
Food industry

By region
North America
Latin America
Rest of Latin America
The rest of Europe
East Asia
South Korea
South Asia
Rest of South Asia
New Zealand
Middle East and Africa
GCC countries
South Africa
Rest of the Middle East and Africa

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Why choose Fact.MR?

The reports published by Fact.MR are the result of the combination of our experts and digital technologies. We strive to provide innovative business solutions to clients as well as tailor reports according to client requirements. Our analysts do extensive research to offer the ins and outs of the current market situation. Customers from different time zones tend to use our 24/7 service availability.

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