The Center for Agroecology and Sustainable Food Systems (CASFS) will get a new name, logo and look thanks to a rebranding project that affirms the centre’s commitment to advancing agroecology and equitable food systems .
CASFS will become UC Santa Cruz’s Agroecology Center, and future communications on the centre’s work will soon begin to reflect this change. The development of the rebranding took place with the contribution of a 2021 stakeholder survey. The changes aim to help reach new audiences as part of the centre’s vision of creating a fair food system that empowers local communities, builds relationships and nurtures all people and the environment.
“This will be an exciting aesthetic change for us, which was determined by deeply respecting our history, valuing our current work and allowing us to dream big for our future,” said Stacy Philpott, director of the Center for Agroecology.
The Agroecology Center will celebrate its 55th anniversary next year and it remains focused on experiential education, participatory research, agricultural extension and public service. The center manages what may be the oldest university organic farm in the country and supports a major in agroecology, as well as an apprenticeship in ecological horticulture that has trained more than 1,500 emerging leaders.
Rooted in the Social Sciences Division, the Center for Agroecology brings a social justice perspective to envision an equitable future for food systems. Access to food remains a central pillar of the centre’s work. Products grown on campus support the Student Basic Needs Program, a Community Supported Agriculture (CSA) program, and community product stalls.
The center also provides free organic farming guides to meet the needs of farmers and has a long history of conducting and collaborating on ground-breaking research in areas such as pest and pathogen management, soil health and no-till farming strategies.