Biotherm and Coco Capitán launch eco-friendly pop-up to protect Earth’s ‘blue lung’ – The Moodie Davitt Report

How to breathe without the sea? Biotherm launches a call to action in its new ecological pop-up in Hainan

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CHINA. L’Oréal-owned skin care brand Biotherm has teamed up with renowned multimedia artist Coco Capitan to host a sustainable pop-up at the Sanya International Duty Free Shopping Complex in Haitang Bay.

The pop-up – launched in collaboration with China Duty Free Group – officially opened on June 1 and will run until the end of the month.

The ecologically designed activation aims to raise awareness of the devastating effects of climate change and pollution on phytoplankton species in the ocean.

It highlights Biotherm’s sustainable commitments and presents several interactive entertainment elements to educate and inform visitors about ocean protection.

It also highlights Biotherm’s partnership with OnePlanet Foundation. From June 1 to 30, customers can purchase exclusive limited-edition travel retail sets from Biotherm, featuring designs by Coco Capitán with a call to action to protect the oceans.

“We have a responsibility to reach as many people as possible about ocean conservation, and we believe that art has the power to make people take action. “- Biotherm Travel Retail Asia Pacific General Manager Petrina Kho

The eco-friendly pop-up, made from 87% recycled or renewable materials, attracts many visitors to the CDF Mall

These include the Life Plankton Elixir duo, the Force Supreme Youth Architect duo and the Aquapower Moisturizer duo. The sets are packaged in 100% recyclable pouch packaging, which features Coco Capitán’s distinctive handwriting with the words “How do you breathe without the sea?” “

“At Biotherm Travel Retail Asia Pacific, we have a responsibility to reach as many people as possible about ocean conservation, and we believe that art has the power to make people take action,” said Petrina Kho, CEO of Biotherm Travel Retail Asia Pacific.

“With the launch of the eco-friendly Biotherm X Coco Capitán pop-up in Hainan, we take great pride in immersing and educating travelers with the message of the risks facing the ‘blue lung’ of our earth – the source of more half of the oxygen produced on earth.

Striking pop-up highlights the brand’s collaboration with artist Coco Capitán, whose works appear on three exclusive Biotherm limited-edition travel retail sets

Purpose meets retail: pop-up leverages interactive virtual reality technologies to educate visitors about Biotherm’s ocean protection initiatives

The dedicated pop-up is built with 87% recycled and renewable eco-materials. Biotherm ‘Water Lovers’ sustainability commitments are presented on either side of the activation and presented holistically at every stage of the product lifecycle. This includes production and packaging and limiting their impact on the ocean.

As stated, Biotherm has pledged to donate 100,000 RMB (US $ 15,600) to the One Planet Foundation to fight plastic pollution in Hainan.

Save Our Seas: The pop-up takes visitors on an ocean protection journey that begins with scanning a QR code and ends with sending virtual messages to the sea

The pop-up also offers a suite of virtual reality technologies. The journey begins with the scanning of a QR Code. Then, visitors are invited to play “Ocean Protection AR Game” on their mobile phones, which encourages them to clean up the virtual seas.

They are then invited to sign a giant interactive wall and pledge to protect a better future for the oceans. The signatures float practically to the sea, representing a motivation for various actions aimed at preserving the “blue lung” of the planet.

To note: Fortnightly, The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty-free sector in Hainan Province.

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