Since emerging in Byron Bay in 2006, Afends have made a name for themselves with their creative and eco-friendly mixes of streetwear and surf wear. Founded by Declan Wise and Jonathan Salfield with the aim of producing products for local punk and hardcore bands, the brand now has stores across NSW and VIC, as well as shipping its inventive range of products worldwide.
Collaborations have always been a big part of the Afends brand and the latest may be the funniest yet. Northern NSW brand partners with female-led cannabis-loving media agency Broccoli for a new trippy summer collection. Broccoli runs a tri-annual magazine, podcast, and bi-weekly newsletter, all based on weed-related content and weed-adjacent topics.
The marriage of the two brands is a perfect fit with Afends who use marijuana’s non-psychedelic brother hemp in their garments to make them more environmentally sustainable.
The Afends x Broccoli Collaboration highlights an optical illusion by the Byron Bay artist Josh Galletly. The psychedelic pattern is sure to be a real treat for those who might be interested in Broccoli’s favorite subject.
The Afends x Broccoli Collection is now available on the Afends website and offers worldwide delivery.